Why should you consider conversation’s unwritten rules?

Human conversations don’t follow a map. Even if you try to plan your chat, things often go off-topic quickly. It doesn’t matter much. No matter what happens, humans are skilled at redirecting conversations and finding agreement on what they’re talking about.

AI at Marks and Spencer: 2 current use cases

How do you take a quintessential British brand, steeped in tradition and history, with a legion of customers (quite a few who are in the older demographic) and transform it for the digital age? Here’s how M&S did it.

Register now: Why your contact centre playbook is obsolete