AI at Marks and Spencer: 2 current use cases

How do you take a quintessential British brand, steeped in tradition and history, with a legion of customers (quite a few who are in the older demographic) and transform it for the digital age? Here’s how M&S did it.

Why Aflorithmic is the WordPress of audio production

Sound production is complex but Aflorithmic helps people create automated soundtracks as easily as building a website.<!–more–> Sound designers and music composers make thousands of tiny choices in everything they do. That’s because there’s always so much to consider in their work – how does this sound relate to that visual, how can I make […]

A novel approach to designing bot personas

“There is no such thing as a voice user interface with no personality,” according to Voice User Interface Design, written by Michael H. Cohen, James P. Giangola and Jennifer Balogh in 2004.

Landry’s find the perfect use case for a voice assistant

Landry’s Inc. is a US-based corporation that has 72 restaurant brands and 600 restaurants, hotels, casinos and entertainment destinations across the US, turning over $3 billion in annual revenue. The pandemic forced a shutdown of all their venues. When Landrys reopened, they faced a dilemma. They couldn’t recruit more call centre staff to handle customer […]