Why should you consider conversation’s unwritten rules?

Human conversations don’t follow a map. Even if you try to plan your chat, things often go off-topic quickly. It doesn’t matter much. No matter what happens, humans are skilled at redirecting conversations and finding agreement on what they’re talking about.

AI at Marks and Spencer: 2 current use cases

How do you take a quintessential British brand, steeped in tradition and history, with a legion of customers (quite a few who are in the older demographic) and transform it for the digital age? Here’s how M&S did it.

Why Aflorithmic is the WordPress of audio production

Sound production is complex but Aflorithmic helps people create automated soundtracks as easily as building a website.<!–more–> Sound designers and music composers make thousands of tiny choices in everything they do. That’s because there’s always so much to consider in their work – how does this sound relate to that visual, how can I make […]

A novel approach to designing bot personas

“There is no such thing as a voice user interface with no personality,” according to Voice User Interface Design, written by Michael H. Cohen, James P. Giangola and Jennifer Balogh in 2004.

Meet VUX at CCW Europe, Amsterdam, October 5-7

Register now: Why your contact centre playbook is obsolete