The dormant potential of Apple Watch

apple watch needs one thing - a fully working siri

I realised the dormant potential of the Apple Watch yesterday. It’s full of apps and functionality, but I never use it. I have the Dominos app, Uber, Trello, Evernote, you name it. It’s all on there. Yet, whenever I need any of those things, I pull out my phone. Why is that? What’s missing? You […]

Not so bold predictions for voice in 2020

voice assistant predictions for 2020

So, here we are. The end of 2019. And it’s time for some click bait regarding 2020 voice-first industry predictions. I told you to prepare for this a few weeks back. While forecasting can be inspiring and encouraging, it could also be perceived as a holding message. It’d be easy to hear about how advertising will […]

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