Should you create a brand persona? Really?
For those of you who’ve listened to the podcast, you’ll know that I’m a complete advocate for sonic branding and sound design. Episodes with Joel Beckerman, Eric Seay and Ben McCulloch dive deep into the topic. And I vlogged recently about the voice branding conundrum and the challenge of having a consistent brand voice that […]
Spotify’s voice assistant will streamline user interactions
Spotify is releasing a voice assistant into its app and the result will be an example of voice and screens working together to make user journeys more streamlined. Jane Manchun Wong, found this screenshot in the Spotify app that reads: “Hey Spotify. If enabled, Spotify will listen for Hey Spotify when the app is open […]
Alternative voice assistants to Alexa and Google Assistant
I’m in Amsterdam today with JP and Jen who are over there looking rather nonchalant not joining me on the escalator, but in Amsterdam in Holland Google, Sorry, Alexa doesn’t exist. The echo doesn’t exist. It’s Google Assistant predominantly and I got me thinking about what would you do if those big commercial Voice […]
Voice search is real and Google is concerned
Voice search is happening. And Google is under threat. Not short term threat but long term threat. There’s a new search provider in town and it’s name is Alexa.
International VUX design best practice workshop
If you’re looking to create voice applications for Alexa and Google Assistant, check out this run through of VUX design best practice from across the globe. These insights were taken from over two years and one hundred podcast recordings with voice AI and conversational AI industry thought leaders and experts, as well as two […]
Amazon Alexa Super Bowl ad 2020
Transcript: Amazon have released a preview of its Super Bowl advert and it was aired on The Ellen Degeneres Show. DeGeneres? I think it’s DeGeneres. Is that how you pronounce it? Anyway, Amy Stapleton, recent Alexa Champion, (congratulations Amy!) posted something on LinkedIn: The first point is that Alexa is portrayed as a servant. A […]
When can we advertise on Alexa?
“When will we see advertising on Alexa?” If you’re thinking this, you’re missing the point.
Don’t sleep on Bixby
Samsung has a twenty percent market share in smartphones. Obviously, we know that lots of people have Samsung smartphones.
It’s about NLP, not voice
Last week, I was featured in a SoundHound article and was asked about my predictions for voice in 2020. The more you think about voice, if you look at things from a higher level, and ask ‘what’s driving this?’ You’ll realise that the main technology behind it all is natural language processing. Yes, Automatic […]
VUX design 2.0
Voice assistants should change how they interact with users based on how you interact with them and the context you’re in. For example: 🎧 If I’m walking with my headphones on, and I ask Siri “What was the Boro score at the weekend?” Then I just want the score. Nothing more. Did they win or […]