Google’s Assistant strategy and what it means for your brand

Google Assistants strategy and what it means for your brand

Google’s recent integration of Google Assistant with Technicolor set-top-boxes further shows that Google’s strategy for Assistant is more than timers, alarms and web searches. You might think of Google assistant as the thing that you use to search the web on your phone or the speaker you use to play music at home. But with […]

The future is multi modal

Kane Simms discussing multi modal design for google assistant

Transcript A good digital assistant will take context into consideration when providing a user experience. Now that context can be related to the device that you’re using, could be related to the environment that you’re in, could be related to how much time and attention you have available at any given time. So for example, […]

Google Assistant: 500m active users, popular Alexa skill: 300,000 daily users

google assistant to replace google search website hero

At Project Voice in Chattanooga, TN, we saw some light shed on just how many people are using the Google Assistant, and some updated numbers on the kind of traffic one of the most popular Alexa skills handles. Cathy Pearl, Head of Conversation Design Outreach, Google, towards the end of her presentation shared some numbers […]