Siri’s biggest threat? App-le.

Siri's biggest threat?

Is the visual and industrial design culture at Apple hindering Siri? Is Siri actually an assistant or a voice interface? Will Siri ever reach its potential?

It’s our job

Voice adoption is our job

Is discoverability the main issue with voice assistant adoption? Or does it run deeper than that? And who’s job is it? Amazon’s? Google’s? Or yours?

Do you HAVE to design a persona for for your voice app?

do you need to design a persona for for your voice app

When creating a voice app, such as an Alexa skill or Google Assistant action, do you always need to design a brand persona? Sonic branding and sound design are having a resurgence given the rapid increase in smart speaker sales. Brands are how having to answer the question: what does my brand sound like? Creating […]

Voice strategy: short and long term planning

kane Simms on voice strategy short and long term planning

 When it comes to creating a voice strategy, you need a short term plan and a long term plan. These are the words of Amazon Alexa’s Chief Evangelist, Dave Isbitski, who joined us on the VUX World podcast to discuss how Amazon are advising brands on voice strategy. In the short term, you’ll be […]

Google Assistant passes 1m Actions! Where the F did that come from?

google assistant reaches 1 million actions website hero

Google announced a whole host of new features for Google Assistant on day 1 of I/O ’19. Also on day 1, quietly, and tucked away on the 9th slide of Niomi Makofsky’s presentation; ‘Intro to Google Assistant: Build your first action‘, was the casual statement: “1M+ Actions”. Google Assistant has 1 million actions That’s right. […]

What’s the difference between a voice assistant and a voice user interface (VUI)?

whats the difference between a voice assistant and a voice interface website hero

Voice assistants and voice user interfaces (VUIs) are used interchangeably under the banner of ‘voice’. But what’s the difference between the two? [bctt tweet=”Voice assistants have a voice interface, but voice interfaces aren’t always an interface to a voice assistant.” username=”vuxworld”] What is a voice assistant? Google defines voice assistance as: “Engaging with intelligent technology […]

What’s new with Google Assistant? Announcements from Google I/O ’19

google io 19 website hero

Google didn’t disappoint on the voice front at this year’s Google I/O. Here’s a run through of all the Google Assistant related announcements. Google Duplex comes to the web Last year, Google announced Google Duplex, an automated assistant that makes phone calls to complete tasks on your behalf. Things like booking restaurants reservations and hair […]

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