Your audio strategy’s Holy Trinity with Ron Jaworski
Ron Jaworski, CEO Trinity Audio, joins us to share how to satisfy the user, the publisher and the advertiser with your audio strategy.
Amazon’s Alexa strategy latest: trying to conquer a long-standing weakness
With the latest developments in Alexa functionality announced at Alexa Live 2020, Amazon has shown a glimpse into its advancing Alexa strategy, and how it’s trying to make up for a long-standing weakness. Here’s the what, why and how.
Hacking speech systems
Why speech recognition systems struggle with accents, how you can hack your training data, and the importance of solving ASR at a platform level.
Why Alexa doesn’t understand your accent
In a study by Uswitch, it was found that Irish, Welsh and Scottish accents are the hardest for voice assistants like Alexa to understand. Here’s why Alexa doesn’t understand your accent.
Voice will catch-on sooner than you think
People often say that it’s going to be quite a while before voice catches on. But user behaviour is changing irrevocably as we speak.
Give your smart speaker a break, it’s working pretty hard
The microphone technology in your smart speaker, it’s pretty impressive. When you talk, sound leaves your mouth, but it doesn’t travel in a straight line. It travels like a shotgun and it just blasts in all different directions and then bounces around the room and you get reflections. It’s called reverb, and those reflections are […]
Conversational ear worms
What is the conversational equivalent of an ear worm? An ear worm is a song that you just cannot get out of your head. It doesn’t matter how hard you try it just sticks in there. If any of you have got kids then you’ll know exactly what it’s like to wake up at five […]
What’s innovative today, is expected tomorrow
Sooner or later, you will realise that a conversational AI strategy is actually just an extension of your business strategy.
Think conversation design is complex? You aint seen nothing yet
If you think conversation design is complex, you ain’t seen nothing yet.
Interactive voice advert gets 21% engagement
Imagine that 21% of everyone who saw your ad campaign engaged with it. Well, that’s the reality of interactive voice advertising.