Should you create a brand persona? Really?
For those of you who’ve listened to the podcast, you’ll know that I’m a complete advocate for sonic branding and sound design. Episodes with Joel Beckerman, Eric Seay and Ben McCulloch dive deep into the topic. And I vlogged recently about the voice branding conundrum and the challenge of having a consistent brand voice that […]
Conversation design and grounding strategies with Jon Bloom
Jon Bloom, Senior Conversation Designer at Google, joins us to share what a conversation designer does at Google, as well as some conversation design techniques used at Google, such as ‘grounding strategies’.
The voice design sprint with Maaike Coppens
Maaike Coppens returns to share how you can go from zero to hero in one voice design sprint. From nothing at the beginning to a a validated use case and prototype at the end, with fun in the middle.
Voice at VaynerMedia, situational design and sound with Claire Mitchell
VaynerMedia are one of the leading global digital agencies. Director of Innovation at VaynerSmart, Claire Mitchell, joins us to share how VaynerMedia approach voice, as well as sharing some insights on situational design and sound design.
International VUX design best practice workshop
If you’re looking to create voice applications for Alexa and Google Assistant, check out this run through of VUX design best practice from across the globe. These insights were taken from over two years and one hundred podcast recordings with voice AI and conversational AI industry thought leaders and experts, as well as two […]
Persona design and voice actors with Adva Levin
Adva Levin joins us to share why you should design personas for your voice apps, how you can create them, as well as how to work with voice acting talent.
VUX design 2.0
Voice assistants should change how they interact with users based on how you interact with them and the context you’re in. For example: 🎧 If I’m walking with my headphones on, and I ask Siri “What was the Boro score at the weekend?” Then I just want the score. Nothing more. Did they win or […]
From copywriter to conversation designer with Claire Medcalf
Learn how to transition into being a conversational designer and follow the steps of Cannes Lions gold-winner, Claire Medcalf.
Do you HAVE to design a persona for for your voice app?
When creating a voice app, such as an Alexa skill or Google Assistant action, do you always need to design a brand persona? Sonic branding and sound design are having a resurgence given the rapid increase in smart speaker sales. Brands are how having to answer the question: what does my brand sound like? Creating […]
Twilio Autopilot and building trust through dialogue design with Elaine Lee
Kane Simms and Dustin Coates are joined by Elaine Lee, Principal Product Designer at Twilio, to discuss the ins and outs of Twilio’s Autopilot bot builder and how you can build trust with users through dialogue design.