When you begin to formulate your customer experience and conversational automation strategy, you have a decision to make. Should you buy your conversational AI capabilities off-the-shelf? Or should you build them from the ground-up? Are those the only options, or is there something in-between?

Should you outsource the whole thing, keep it in-house or is there another option? What are the pros and cons of all the above approaches? And what’s the best approach for you?

This guide has been created to answer the above questions and help business decision makers formulate their conversational automation strategies effectively.