UX Research for Conversational AI Experiences: The Definitive Guide

User experience (UX) research is the process of uncovering user wants, needs, pain points, motivations, and behaviors. The goal is to create data-driven, user-centered experiences that meet user needs and expectations. It should ideally be conducted from conception, continuously throughout the design process, and after launching.  UX research is crucial for conversational AI experiences because […]

Purposeful Vs Emergent AI Strategy: what path should you be on?

As you start to put together your AI strategy, you need to understand whether you’re pursuing a purposeful AI strategy or an emergent AI strategy. This will enable you to find the best route to value. What will determine your approach is your organisation, your position within it, and the culture it exhibits. In this […]

Best tips for prompt engineering: Insights from Anthropic

Prompt engineering has rapidly emerged as a crucial skill in effectively working with advanced AI models. For those with experience, refining your prompts can significantly improve AI performance and unlock new potential. This article explores some of the best tips for optimising prompt engineering practice drawn from industry experts at Anthropic and their extensive work […]

Gen AI and ROI: Bridging the gap from hype to reality in enterprise adoption

In the world of technology, few innovations have sparked as much interest as generative AI (gen AI). This emerging technology promises to transform how businesses operate and serve their customers. However, while the potential of gen AI is immense, many organisations face significant hurdles in their journey from experimentation to large-scale deployment. During a recent […]

Scaling your AI solution for long term success

Once you have established a solid foundation with your initial AI deployments, it’s essential to think about scaling your solutions to cover more complex and higher-impact use cases. This phase requires a strategic approach to ensure that your AI initiatives continue to deliver value and remain sustainable over the long term. Building a Scalable AI […]

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