Balancing Tech Advancements with a Human Touch in Customer Service

How do you adapt to technological advancements while maintaining a human touch? AI is great at routine and easy to accomplish tasks, whereas humans can analyse and adjust when the unexpected happens, and they’re empathetic. Ian Robertson, Customer Operations Specialist at The Forum, offers some mega insights into navigating these challenges during his conversation with […]

7 new AI case studies from 7 top brands

The Cognigy Experience Summit recently concluded, and I was honoured to be there as a guest speaker. It was a gathering of Cognigy customers, partners, thought leaders and innovators in Dusseldorf, to explore the frontiers of AI in enhancing customer experiences. Here, I’ll share the success stories of the brands that presented, showing the transformative […]

How to formulate your CX strategy for 2024

I recently sat down with fellow Stocktoner, Andrew Moorhouse, for a chat about the current state of customer experience, and why so many brands are barking up the wrong tree when it comes to AI. The issue with the channel of choice The biggest takeaway was regarding something I’ve been giving a lot of thought […]

New research: customers and agents tell CX leaders where they should focus

I recently had the pleasure of running a webinar with Michael Kropidlowski, Kore.ai and Mike Farrell, Farrell Insights. In the webinar, we reviewed two new pieces of research. The first looked at customer expectations surrounding automated AI service delivery, and enterprise customer experience in general. The second looked at contact centre agent perspectives, looking at […]