The enterprise AI evolution nobody’s talking about with Merlin Bise, Inbenta

Picture of Kane Simms
Kane Simms

More ways to listen and watch

About this episode

74% of CEOs think their jobs are on the line because of AI. Not because AI might replace them, but because failing to implement it successfully could cost them everything.

Presented by NLX

Build and deploy sophisticated chat, voice, and multimodal applications for any purpose with NLX. NLX works seamlessly with any LLM and existing tech stack, freeing you to create, not configure. Trusted by individual builders and leading teams at Comcast, Saks Fifth Avenue, Toyota, and United Airlines, NLX helps you turn AI concepts into working conversational experiences.

Merlin Bise, CTO of Inbenta and former Head of Technology at a firm acquired by the London Stock Exchange, joins us to share how Inbenta is helping enterprises modernise their customer experience.

Merlin explains that so many AI deployments fail, not because the technology is lacking, but because companies often bet on the wrong frameworks, overlook data foundations, or underestimate the importance of testing.

We explore how traditional rules-based systems give way to agentic frameworks that can reason, triage ambiguous queries, and even correct automation gaps in real time. Merlin walks us through the journey many enterprises take: beginning with deterministic rules, evolving to AI-powered agents, and ultimately orchestrating complex automation through agentic manager systems that oversee and improve themselves.

Security and customer experience are front and centre in this episode. Merlin breaks down the cybersecurity concerns that make enterprises hesitate and why, in most cases, those fears are rooted more in perception than reality.

Finally, we reflect on the broader trajectory of AI. While the race toward AGI dominates headlines, Merlin argues that the tools enterprises need to radically improve productivity are already here. The challenge is implementing what exists with purpose and precision.

Show notes

Check out Inbenta.

Subscribe to VUX World.

Subscribe to The AI Ultimatum Substack.

Share

Weekly newsletter

The latest in AI-powered customer experience. Make better strategic decisions with the help of our weekly newsletter.

Host

Kane Simms

A strategic AI advisor who, for the past decade, has helped business leaders and product owners transform customer experience using conversational and generative AI.

Share

✓   Link copied

Weekly newsletter

The latest in AI-powered customer experience. Make better strategic decisions with the help of our weekly newsletter.

Top articles and podcasts

Related content

The best AI use cases are right in front of your eyes

Loading the Elevenlabs Text to Speech AudioNative Player… CCW published a report recently that asked contact centre leaders how much impact AI has had on

How to build reliable AI agents: Test Driven Development is back!

Loading the Elevenlabs Text to Speech AudioNative Player… One of the top questions on the lips of teams building AI agents is ‘when is it

The two things contact centres have been missing until now
Cresta CEO Ping Wu unpacks the two things contact centres have always lacked, and how AI changes that.
Our deep analysis of the Gartner Magic Quadrant for Conversational AI Platforms 2026
Discover where all 14 vendors landed, why voice is only an optional criterion and the question the report doesn't ask.

Meet VUX at CCW Europe, Amsterdam, October 5-7

Register now: Why your contact centre playbook is obsolete