Why messaging should be part of your content strategy, with Nick Martin

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Kane Simms
  • Founder and CEO at VUX

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About this episode

Nick Martin joins us on our VUX World podcast as he shares why messaging should be part of your content strategy.

You’ve seen and heard of the value of conversational AI such as chat, voice and messaging assistants for customer service, but what about using the channel as part of your content strategy? We’re joined by Nick Martin, co-founder, Direqt, to discuss how media and entertainment companies are embracing messaging as a core part of their content delivery offering, and how you can too.

In this episode

00:00 Introduction
01:40 Welcome Nick Martin
03:50 Starting Direqt
07:00 The mental model
11:52 Customers encouraging the adoption of chat
16:54 How LLMs have impacted Direqt
23:55 Jumping on the hype
30:48 Direqt enabling businesses to create engaging experiences
39:15 Third party ads
44:25 The potential for chat
50:00 Generating prompts
51:50 Privacy issues
58:47 Outro

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Kane Simms

A strategic AI advisor who, for the past decade, has helped business leaders and product owners transform customer experience using conversational and generative AI.

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