In this VUX World podcast episode with Kerry Phillipson, she reveals how Arriva Group transforms customer experience using cutting-edge AI technology.
Arriva Group is one of Europe’s largest providers of passenger transport, operating bus, train, tram, and coach services across 10 countries. Headquartered in Sunderland, UK, the company is key in delivering public transport solutions for millions of people daily.
Kerry shares with us how Arriva is driving AI innovation within the transportation sector. She explains how artificial intelligence is being used to tackle real customer pain points, making travel smoother and more intuitive. The conversation also dives into what it takes to design an AI with a genuine personality one that feels more like a helpful guide than a machine. Looking ahead, they explore the future of travel support and how AI is reshaping the way customers interact with transportation services.
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