Helping brands bridge the gap with Witlingo’s Brielle Nickoloff and Luciana Morais

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Kane Simms
  • Founder and CEO at VUX

About this episode

This week, we’re finding out how brands can get started and enter the voice first world of smart speakers and digital assistants.

Me and Dustin Coates are joined by one of the top US voice first agencies, Witlingo. We speak with two Lead VUX designers, Luciana Morias and Brielle Nickoloff, about how your brand can bridge the gap over to voice.

In this episode

Brielle and Luciana share how they guide brands through the process of discovering their voice and establishing a voice first presence.

We discuss the new challenge of working out what your brand sounds like and how to determine whether to focus on voice first content or voice as a service.

They discuss how brands should be playing the long game and the challenge of convincing clients to start small and adopt a continuous improvement culture to grow their voice first capability.

We chat about figuring out whether your should repurpose existing content or create new and discuss some of the great guides to voice design that Witlingo produce, including the guide to making your Facebook content voice friendly.

Our guests

Luciana Morais has a background in UX research and analysis and has a wealth of design experience. Now working at Witlingo as UX Lead and VUI Designer.

Brielle Nickoloff has a background in linguistics and has published a study on The use of profane threats and insults in the Anthropomorphization of digital voice assistants. Brielle is also Lead Voice User Experience Research and Design at Witlingo.

Where to listen

Links

Visit the Witlingo website
Follow Witlingo on Twitter
Read Witlingo’s VUI assessment guidelines
Read Witlingo’s Facebook guidelines
Follow Brielle on Twitter
Follow Luciana on Twitter
Check out the Ubiquitous Voice Society
Check out Witlingo’s Sophie Sprout skills
Read Brielle’s paper: The use of profane threats and insults in the Anthropomorphization of digital voice assistants
It’s about the interface stupid

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Kane Simms

A strategic AI advisor who, for the past decade, has helped business leaders and product owners transform customer experience using conversational and generative AI.

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