Voice first brand strategy with James Poulter

Picture of Kane Simms
Kane Simms
  • Founder and CEO at VUX

About this episode

This week, we’re chatting to the ex-Lego frontier-seeking, Vixen Labs-venturing, Voice2 fire-starting, voice-first-feasting James Poulter about how brands can, could and should approach voice.

As the ex-Head of Emerging Platforms at Lego Group, James led Lego through their first foray into voice with the creation and launch of the Lego Duplo experience on Alexa.

He also founded the Voice2 What’s App community group with Will Harvey, which is now one of the most active online voice communities. (It’s where we spend a good chunk of our time.)

James is currently CEO at Vixen Labs, a company he co-founded with CCO, Jen Heape, that offers consultancy services to global brands, helping them navigate the unchartered waters of voice.

Where to listen

Apple podcasts

Spotify

YouTube

CastBox

Spreaker

TuneIn

Breaker

Stitcher

PlayerFM

iHeartRadio

Links

Share

Link

Weekly newsletter

The latest in AI-powered customer experience. Make better strategic decisions with the help of our weekly newsletter.

Host

Kane Simms

A strategic AI advisor who, for the past decade, has helped business leaders and product owners transform customer experience using conversational and generative AI.

Follow

Share

✓   Link copied
Link

Weekly newsletter

The latest in AI-powered customer experience. Make better strategic decisions with the help of our weekly newsletter.

Top articles and podcasts

What is SSML (Speech Synthesis Markup Language)? A beginner’s guide
  • •    14 min Read
How ING is building the instant mortgage with agentic AI
What most companies get wrong about voice AI with Henry Vaage Iversen, boost.ai
Voice AI for customer experience: why it’s back and how to make it work
  • •    5 min Read
How Simplyhealth scaled voice AI to resolve 30% of calls

Latest articles and podcasts

Related content

More articles
Cobus Greyling: why intents, graphs and conversation design have come full circle
Cobus Greyling on where enterprise AI is really heading: data, security, forward-deployed engineers and conversation design.
From answers to actions: building better government AI
Pete Kowalczyk on knowledge graphs, goal detection and moving AI from answering questions to taking action.
What’s really breaking your AI agents?
Discover where conversational AI projects actually break: contradictory source data, manual process and weak testing.
How Simplyhealth scaled voice AI to resolve 30% of calls
Paul Atkins, Head of Business Optimisation at Simplyhealth, breaks down how they scaled voice AI to resolve almost a third of calls, and what it took to get there.