What happens when you serve audio adverts to smart speaker listeners and ask them to make a charitable donation right there and then on their smart speaker, using their voice?
Smart speaker advertising to increase charity donations
What happens when you serve audio adverts to smart speaker listeners and ask them to make a charitable donation right there and then on their smart speaker, using their voice? Say It Now CEO, Charlie Cadbury, joins us to share the answer.
Amazon forecast voice commerce to be a $3.2billion market by 2022. That’s not far away. And, during lockdown, in the UK, voice shopping rose from 22% up to 33% of smart speaker owners.
I’ll say that again: 33% of smart speaker owners in the UK say they have used their smart speaker for shopping this summer.
Say It Now were one of the few lucky companies to be awarded Innovate UK funding to use technology to provide solutions to some of the core challenges brought about by Covid-19.
One of those challenges is that charities across the country, organisations that survive on the kind donations of the public, took a huge hit. Donations are plummeting and some of the most vulnerable people in the country are at risk of missing out on vital support because charities are struggling to keep the lights on.
In collaboration with DAX and a host of charities, Say It Now were awarded the funding to do the following: run adverts on smart speakers to raise awareness of the need for donations, and offer users a way of donating via their smart speaker.
The campaign launched a couple of weeks ago and the data is starting to roll in. Is it working? Can voice advertising increase charitable donations? And what does that mean for the potential of voice commerce?
Join us on VUX World Live, with Charlie Cadbury, to find out.
