Conversation design best practice with Salesforce’s Greg Bennett

Picture of Kane Simms
Kane Simms

More ways to listen and watch

About this episode

Learn conversation design best practice with Conversation Design Principle, Salesforce, Greg Bennett.

“In the last 6 months, we’ve seen a use of messaging channels on our platform grow more than 600% and usage of Einstein Bots has grown 176%”

Conversation design best practice and the Einstein Bot Builder

Learn how to design chatbots the Salesforce way. We’re joined by Greg Bennett, Conversation Design Principal, Salesforce, to discuss how Salesforce approach designing conversations for chatbots for their clients.

With 70% of people claiming they wouldn’t use a chatbot again after a single bad experience, it’s more important than ever to create conversations that build trust and deliver what user’s need.

So how does Salesforce do that? How do you build trust through dialogue design? And how do you make sure that your chatbot can deliver on the core things your users need? Let’s find out.

We’ll also dive into the Einstein Bot Builder and find out what kind of use cases Salesforce clients are exploring and what kind of value they’re finding from leveraging the combination of conversational AI and CRM technologies.

Whether you’re a conversation designer looking to keep abreast of the latest methodologies or a marketer/strategist looking to find value in conversational AI, this episode of VUX World will dive deep to help you achieve just that.

Links

Join Greg on LinkedIn
Email Greg
Greg’s website
Greg on Medium

Books

Txting, the gr8 deb8
The stuff of thought 
That’s not what I meant
How we talk

Share

Weekly newsletter

The latest in AI-powered customer experience. Make better strategic decisions with the help of our weekly newsletter.

Host

Kane Simms

A strategic AI advisor who, for the past decade, has helped business leaders and product owners transform customer experience using conversational and generative AI.

Share

✓   Link copied

Weekly newsletter

The latest in AI-powered customer experience. Make better strategic decisions with the help of our weekly newsletter.

Top articles and podcasts

Related content

Cobus Greyling: why intents, graphs and conversation design have come full circle
Cobus Greyling on where enterprise AI is really heading: data, security, forward-deployed engineers and conversation design.
From answers to actions: building better government AI
Pete Kowalczyk on knowledge graphs, goal detection and moving AI from answering questions to taking action.
What’s really breaking your AI agents?
Discover where conversational AI projects actually break: contradictory source data, manual process and weak testing.
How Simplyhealth scaled voice AI to resolve 30% of calls
Paul Atkins, Head of Business Optimisation at Simplyhealth, breaks down how they scaled voice AI to resolve almost a third of calls, and what it took to get there.