The world’s first accessible chatbot? With Mark Worden, NatWest

Picture of Kane Simms
Kane Simms

More ways to listen and watch

About this episode

Mark Worden, NatWest joins us as he shares how natwest has created the worlds first accessible chabot.

Join me and NatWest’s Mark Worden to explore how NatWest designed and implemented the world’s first accessible chatbot.

It might surprise you to learn that one of the most accessible interfaces (conversational AI) is, in some cases, the least accessible part of your website.

How would a blind person use your chatbot? What about someone with a physical impairment which means they can’t use a keyboard?

The reality is that, for some people, a chatbot is an exclusive.

NatWest is the only company I’ve seen to date which is proactively addressing this issue, designing a bespoke chat interface that is WCAG 2.0 compliant.

Mark Worden led the product team that developed this capability and he’s here’s on VUX World to share the results.

In this episode

00:00 Introduction and presenting Unparsed event use VUXWORLD and save 50% or visit the Unparsed website and proceed to the checkout https://unparsedconf.com/
02:55 Welcome Mark Worden
06:09 Where was Cora when Mark joined NatWest?
09:30 Cora’s milestones
11:30 Taking accessibility more seriously
15:52 Becoming an accessible bank by design
18:01 Accessibility limitations of third-party solutions
22:45 The importance of colour contrast
25:53 Qualitative exploration
28:46 ‘Have we forgotten everything we’ve learnt?’
32:44 Tips for making conversational AI more accessible
36:30 Features that help everyone
39:58 ‘Dumb’ the content down
44:48 Generative AI movement
53:13 Outro

Share

Weekly newsletter

The latest in AI-powered customer experience. Make better strategic decisions with the help of our weekly newsletter.

Host

Kane Simms

A strategic AI advisor who, for the past decade, has helped business leaders and product owners transform customer experience using conversational and generative AI.

Share

✓   Link copied

Weekly newsletter

The latest in AI-powered customer experience. Make better strategic decisions with the help of our weekly newsletter.

Top articles and podcasts

Related content

The best AI use cases are right in front of your eyes

Loading the Elevenlabs Text to Speech AudioNative Player… CCW published a report recently that asked contact centre leaders how much impact AI has had on

How to build reliable AI agents: Test Driven Development is back!

Loading the Elevenlabs Text to Speech AudioNative Player… One of the top questions on the lips of teams building AI agents is ‘when is it

The two things contact centres have been missing until now
Cresta CEO Ping Wu unpacks the two things contact centres have always lacked, and how AI changes that.
Our deep analysis of the Gartner Magic Quadrant for Conversational AI Platforms 2026
Discover where all 14 vendors landed, why voice is only an optional criterion and the question the report doesn't ask.

Meet VUX at CCW Europe, Amsterdam, October 5-7

Register now: Why your contact centre playbook is obsolete