Why have we forgotten some of the basics? With Maaike Coppens

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Kane Simms

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About this episode

Maaike Coppens joins us as she helps us explore why we’re a community with amnesia who’s forgotten the basics.

Maaike Coppens returns to VUX World for the third time and joins a small but prestigious group of two to get the VUX World hat trick. Maaike is an author, and the VP Design at OpenDialogue; a conversational AI startup changing the way we approach conversation design. In this conversation, we’ll explore why we’re a community with amnesia, overlooking some basic design principles such as user research. Maaike will share some tips on how to conduct user research and the value it brings to conversational AI projects.

In this episode

00:00 Introduction and presenting VUX World at the EU Chatbot Summit, We have a 30% DISCOUNT for you too: VUXEU23 to attend: https://theeuropeanchatbot.com/
04:02 Welcome Maaike Coppens
07:12 The uniqueness of OpenDialog
10:28 Development first VS Design first
14:35 Gap in AI tooling
26:20 A species with amnesia
34:10 Advocating the importance of UX research
44:32 Basics of user research
50:04 Quantitative vs qualitative
56:40 Conversation management
1:08:54 Outro

Find out more about OpenDialog: https://opendialog.ai

Join VUX World at the EU Chatbot Summit where we’ll be hosting a full day of enterprise AI best practice content, with the likes of Vodafone, Love Holidays, LNER and many more. We have a 30% DISCOUNT for you too: VUXEU23 to attend: https://theeuropeanchatbot.com/

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Kane Simms

A strategic AI advisor who, for the past decade, has helped business leaders and product owners transform customer experience using conversational and generative AI.

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